SERVICES |  |
Idee & Parole
plans and designs broad-ranging marketing and communications campaigns,
providing clients with its specific skills in Media Relations, Marketing
and Communications.
MEDIA RELATIONS
The substance of its message lies at the heart of a company's whole strategy.
This underlies the work of the Media Relations group as it distributes up-to-date
carefully checked information in an ongoing relationship of trust with the media.
- Creation of
advertising plans using the press, radio, TV and the internet
- Production
and distribution of press folders, media releases and press kits
- Web and
Social Media Relations activities
- Regular
direct contact with editorial staff
- Constant
monitoring of media resulting in interest-specific press reviews
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Presentation of top management's credentials to the media
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Organization of press conferences
COMMUNICATIONS
An effective flow of information is the first step in creating a successful company.
To this end, we develop complete communications projects to promote brand recognition
by the public through innovative use of the media.
- Drawing up
of corporate communications plans
- Creation of
coordinated brand and image
- Production
of brochures, catalogues and printed matter
- Drafting of
newspaper articles
- Writing of
advertising copy
- Devising
and preparation of newsletters, house organs and company
publications, including use of the web
- Planning,
creation and updating of web content
- Positioning
of sites on search engines and their addition to themed portals
- Development of communication’s skills, particularly in the use of Web for business purposes
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Organization of events
MARKETING
In markets that are undergoing constant change, it is
of fundamental importance for companies to develop and adopt the most suitable
strategies for customer relations. From sales and promotional tools to loyalty
campaigns and web marketing, we create and develop projects in constant synergy
with our client companies.
- Strategic
consulting and creation of general marketing plans
- Planning
for a company's international development and identification of
suitable markets
- Definition
of communications strategies and advertising and promotional
services
- Market
analysis and definition of socio-economic trends
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Organization of fairs, meetings, congresses and corporate
conventions
- Devising of
plans for promotions, merchandising and incentives for the sales
network
- Development of organizational skills for managers and sales executives
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